Main idea: Cars make you look cool; therefor they get you friends and women.
Triune Brain: Being as this is a music video the attention of your Limbic brain is immediately captured. The story line throughout the video stays fun and flashy. They are constantly showing off their cars, going new places, and meeting up with different people. The music gives you a fun carefree vibe, where the singers are enjoying their life through driving around in their cars. Your reptilian brain is also triggered when watching this because of the references toward getting women and how they want you because they see you cruisin down the street in your sweet ride.
3 shifts/trends: the first shift is an Epistemological shift. We no longer have to just listen to music. Through sites like YouTube, our music is now accompanied by pictures and video. The singer can now get their meanings across even more to their audience through the videos they create or album covers. I think this video also represents a personal shift. This video puts an emphasis on everyone having their own car. Never do you hear songs or watch videos about how cool it is to use public transportation. Its all about owning your own car and having independence. We also see an aesthetic shift. This is where we see a shift from convergence of different media technologies. Even before you can watch this video you have to watch an advertisement first. This is the blurred line between entertainment and news.
5 “facts”: 1. If you own a car you will get noticed and people will be jealous. 2. You will get women (they will literally drop their panties for you when they see you in your car.) 3. You get to go where ever you want to go. 4. You will have friends with nice cars to. 5. Owning cars like they have in the video will make you just as cool as them.
Triune Brain: Being as this is a music video the attention of your Limbic brain is immediately captured. The story line throughout the video stays fun and flashy. They are constantly showing off their cars, going new places, and meeting up with different people. The music gives you a fun carefree vibe, where the singers are enjoying their life through driving around in their cars. Your reptilian brain is also triggered when watching this because of the references toward getting women and how they want you because they see you cruisin down the street in your sweet ride.
3 shifts/trends: the first shift is an Epistemological shift. We no longer have to just listen to music. Through sites like YouTube, our music is now accompanied by pictures and video. The singer can now get their meanings across even more to their audience through the videos they create or album covers. I think this video also represents a personal shift. This video puts an emphasis on everyone having their own car. Never do you hear songs or watch videos about how cool it is to use public transportation. Its all about owning your own car and having independence. We also see an aesthetic shift. This is where we see a shift from convergence of different media technologies. Even before you can watch this video you have to watch an advertisement first. This is the blurred line between entertainment and news.
5 “facts”: 1. If you own a car you will get noticed and people will be jealous. 2. You will get women (they will literally drop their panties for you when they see you in your car.) 3. You get to go where ever you want to go. 4. You will have friends with nice cars to. 5. Owning cars like they have in the video will make you just as cool as them.
Principles: Pacing- The scenes are constantly changing and things are always moving continuously, grabbing your attention. The song and the video is moving at a fast pace so you don’t stop to think about each thing they are doing or saying and how realistic they are or not. Individual meaning- This video was designed to target a certain audience. Its geared towards the person that wants to live the lifestyle they are living with their flashy pimped out cars, clothing and constant travel. Emotional transfer- the video is transferring a type of lifestyle onto another. It taps into your emotion of wanting to live that luxurious carefree lifestyle, where you have enough money to buy, go, and do what you want, when you want, and with whom you want.
Persuasive techniques: Bandwagon: everyone who is everyone owns a car. Even when he jetted off to a different state his friend will be their waiting for him with his car. Repetition: although the scenes are constantly changing the one consistent factor is the car. 95% of the screen shots have a car or some other mode of transportation. Big lie: owning a car like theirs gets you women and makes you cool. Strength: The people in the video who own/drive a car look cool and confident. They aren’t shy they are bold with their actions in order to get themselves noticed. They are self-assured with who they are and feel comfortable showing off. Beautiful people: Everyone is dressed to a T in this video. They are covered in expensive clothing and accessories. When they show the women they are insinuating you will get with a car like theirs, she is beautiful.
SEPRITE Themes:
SEPRITE Themes:
Social structures: One thing that really stuck out to me is when Snoop Dogg says, “I love my car like I love my wife.” It reminded me of “Carjacked” when author Catherine Lutz talks about how cars have become more important to people then getting married and having kids. In this video the car is the most important thing to them and how they live their life, it is a huge part of their culture. Another social structure that’s pretty evident in this video is race and gender. There is very little diversity throughout the music video. This relates to when Seiler talked a lot about the association between driving and masculinity. I think this video is very centered on that idea. There weren't any references to women driving, they are more looked at as one of the luxuries and prizes of owning a cool car.
The environment in this music video is more commercial and city based, appealing more to people who live or want to live that same life style. There is also an emphasis on the technology that can make your car do different things like bounce up and down while you drive. It’s completely unnecessary but it makes you and your car get noticed. I personally find it unappealing but that type of technology is part of their surroundings and culture.
The environment in this music video is more commercial and city based, appealing more to people who live or want to live that same life style. There is also an emphasis on the technology that can make your car do different things like bounce up and down while you drive. It’s completely unnecessary but it makes you and your car get noticed. I personally find it unappealing but that type of technology is part of their surroundings and culture.
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